What's in it For Me?
Conversion happens in conversations—and Robby T and Matt McKenzie are here to show you how. Join them weekly for a powerful, live 1-hour session focused on mastering lead conversion, refining your conversation tactics, and building genuine relationships that lead to real results. Learn how to connect on a deeper level, handle objections with confidence, and turn conversations into closings. Whether you're nurturing new leads or deepening current ones, this class gives you the practical tools and scripts to grow your business through better dialogue.
Connect with Your Instructor
Robby Trefethren
Robby Trefethren, known as the “Lead Geek,” is a nationally recognized expert in lead conversion. He started as an ISA in 2013, making over 100,000 calls and contributing to nearly 500 closings in just three years. Robby is the architect behind Hatch ISA systems and messaging, used by over 400 top real estate teams across the country. As co-owner and coach at Hatch Coaching, he helps top-performing teams master lead conversion and build scalable systems. His people-first approach and proven strategies have made him one of the most trusted names in the industry. Robby continues to lead the way in how agents connect, convert, and close at a high level.

Connect with Your Instructor
Matt McKenzie
Matt McKenzie is a seasoned sales professional with over a decade of experience, including seven years as an ISA in real estate. He’s held more than 50,000 lead conversations, sharpening his communication skills into a true craft. As a leader of a high-performing 30-agent team in Denver, he helps guide 450–500 clients each year through successful moves. Matt is deeply committed to coaching and developing others, bringing real-world insight to every training. Outside of work, he’s a passionate golfer and drummer for Red Rocks Worship. He lives in Broomfield, CO with his wife, Rebecca.


Real Academy is dedicated to agents helping agents succeed. We actively share our real-world knowledge and collaborate on a variety of topics to assist you in starting, building, growing, or scaling a successful real estate business.
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1. Overview
2. Platform Hosting
3. Information We Collect
Account Information. When you create an account to access courses or other content on the Site, we collect your name, email address, and login credentials. Your account may be managed through LearnWorlds’ platform infrastructure.
Learning Activity. We collect information about your interactions with courses and educational content, including course enrollment, progress, completion status, assessment results, and time spent on course materials.
Usage Data. Technical and usage information is automatically collected through the Site and its hosting infrastructure when you visit, including your IP address, browser type, device information, pages visited, and referring URLs.
Communications. If you contact us or participate in community features through the Site, we collect the content of those communications.
4. How We Use Your Information
5. Cookies and Tracking Technologies
Essential cookies necessary for the Site to function, including authentication and session management.
Analytics cookies that help us understand how visitors interact with the Site.
Functional cookies that enable enhanced features and personalization.
The Site displays a cookie consent tool provided through the LearnWorlds platform. You can manage your cookie preferences through the cookie banner displayed on the Site or by adjusting your browser settings.
6. Disclosure of Information
7. Data Retention
8. Your Privacy Rights
9. Contact Information
1. Overview
This Supplemental Privacy Notice explains how The Real Brokerage Inc. and its subsidiaries (collectively, “Real,” “we,” “us,” or “our”) collect, use, and share personal information through the Real Academy website at real.academy (the “Site”). The Site is intended for Real agents and authorized users. This notice supplements the Real Brokerage Privacy Policy (the “Main Privacy Policy”), which governs our general privacy practices. In the event of a conflict between this notice and the Main Privacy Policy, this notice controls with respect to data collected through the Site.
2. Platform Hosting
The Site is hosted by LearnWorlds (CY) Ltd. (“LearnWorlds”), a learning management system platform provider based in Cyprus. LearnWorlds provides the technical infrastructure for the Site, including course delivery, user account management, and certain analytics and cookie functionality. Real is responsible for the personal information collected through the Site. Data collected through the Site may be processed outside of the United States and Canada through LearnWorlds’ platform infrastructure, consistent with the cross-border transfer practices described in our Main Privacy Policy.
3. Information We Collect
In addition to the categories of information described in our Main Privacy Policy, the following information may be collected through the Site. Because the Site serves Real agents and authorized users, data collected through the Site may include professional information relating to agent training and educational activity.
Account Information. When you create an account to access courses or other content on the Site, we collect your name, email address, and login credentials. Your account may be managed through LearnWorlds’ platform infrastructure.
Learning Activity. We collect information about your interactions with courses and educational content, including course enrollment, progress, completion status, assessment results, and time spent on course materials.
Usage Data. Technical and usage information is automatically collected through the Site and its hosting infrastructure when you visit, including your IP address, browser type, device information, pages visited, and referring URLs.
Communications. If you contact us or participate in community features through the Site, we collect the content of those communications.
4. How We Use Your Information
We use the information collected through the Site to provide and improve the Real Academy platform and educational content, to manage your account and course access, to track learning progress and issue certifications or completion records, to communicate with you about courses, updates, and Real Academy features, to analyze usage trends and improve the Site, and as otherwise described in our Main Privacy Policy.
5. Cookies and Tracking Technologies
The Site uses cookies and similar tracking technologies. Because the Site is hosted on the LearnWorlds platform, cookies may be set through the LearnWorlds platform infrastructure, including cookies necessary for Real Academy functionality. These may include:
Essential cookies necessary for the Site to function, including authentication and session management.
Analytics cookies that help us understand how visitors interact with the Site.
Functional cookies that enable enhanced features and personalization.
The Site displays a cookie consent tool provided through the LearnWorlds platform. You can manage your cookie preferences through the cookie banner displayed on the Site or by adjusting your browser settings.
6. Disclosure of Information
In addition to the disclosures described in our Main Privacy Policy, personal information collected through the Site is shared with LearnWorlds for the purpose of operating the Site and delivering course content. LearnWorlds’ privacy policy describes how it handles information in connection with its platform services.
7. Data Retention
Information collected through the Site is retained in accordance with the retention practices described in our Main Privacy Policy. Learning activity and course completion records may be retained for as long as your account remains active or as necessary to maintain records of your educational achievements. LearnWorlds may retain certain data in connection with providing hosting and platform services for the Site.
8. Your Privacy Rights
Your privacy rights with respect to information collected through the Site are the same as those described in the Main Privacy Policy. To exercise your rights, please contact us using the information provided below or follow the instructions in the Main Privacy Policy.
9. Contact Information
If you have questions about this Supplemental Privacy Notice or our privacy practices on the Site, please contact us at:
Email: privacy@therealbrokerage.com
Telephone: (305) 306-9553 (United States) or (604) 200-7046 (Canada)
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