How Top REAL Agents Build a Brand That Converts

As real estate businesses grow, brand clarity often breaks down. What once felt clear becomes diluted, websites turn into patchworks, and teams outgrow the foundations that helped them succeed early on. In this REAL Academy session, we’ll explore how top REAL agents build brands that actually convert by niching down, creating authority, and consistency at every stage of growth. This conversation will unpack how personal brand becomes leverage, how teams scale without losing identity, and why your website should function as the headquarters of your business, supporting listings, recruiting, and long-term growth.

Ricardo Bueno is the Chief Experience Designer at Good Events Co., where he creates unforgettable event experiences for real estate professionals across the country. A 15-year industry veteran, Ricardo has worked with leading real estate brands including Follow Up Boss and Cloud CMA, and currently serves as Brand Ambassador for Agent Image. From producing large-scale conferences to helping technology companies connect with their audience through webinars and live events, Ricardo’s focus is on designing moments that move people and grow businesses.

Real Academy is dedicated to agents helping agents succeed. We actively share our real-world knowledge and collaborate on a variety of topics to assist you in starting, building, growing, or scaling a successful real estate business.

Copyright © 2026 The Real Brokerage. All Rights Reserved.

1. Overview

This Supplemental Privacy Notice explains how The Real Brokerage Inc. and its subsidiaries (collectively, “Real,” “we,” “us,” or “our”) collect, use, and share personal information through the Real Academy website at real.academy (the “Site”). The Site is intended for Real agents and authorized users. This notice supplements the Real Brokerage Privacy Policy (the “Main Privacy Policy”), which governs our general privacy practices. In the event of a conflict between this notice and the Main Privacy Policy, this notice controls with respect to data collected through the Site.

2. Platform Hosting

The Site is hosted by LearnWorlds (CY) Ltd. (“LearnWorlds”), a learning management system platform provider based in Cyprus. LearnWorlds provides the technical infrastructure for the Site, including course delivery, user account management, and certain analytics and cookie functionality. Real is responsible for the personal information collected through the Site. Data collected through the Site may be processed outside of the United States and Canada through LearnWorlds’ platform infrastructure, consistent with the cross-border transfer practices described in our Main Privacy Policy.

3. Information We Collect

In addition to the categories of information described in our Main Privacy Policy, the following information may be collected through the Site. Because the Site serves Real agents and authorized users, data collected through the Site may include professional information relating to agent training and educational activity.

Account Information. When you create an account to access courses or other content on the Site, we collect your name, email address, and login credentials. Your account may be managed through LearnWorlds’ platform infrastructure.

Learning Activity. We collect information about your interactions with courses and educational content, including course enrollment, progress, completion status, assessment results, and time spent on course materials.

Usage Data. Technical and usage information is automatically collected through the Site and its hosting infrastructure when you visit, including your IP address, browser type, device information, pages visited, and referring URLs.

Communications. If you contact us or participate in community features through the Site, we collect the content of those communications.

4. How We Use Your Information

We use the information collected through the Site to provide and improve the Real Academy platform and educational content, to manage your account and course access, to track learning progress and issue certifications or completion records, to communicate with you about courses, updates, and Real Academy features, to analyze usage trends and improve the Site, and as otherwise described in our Main Privacy Policy.

5. Cookies and Tracking Technologies

The Site uses cookies and similar tracking technologies. Because the Site is hosted on the LearnWorlds platform, cookies may be set through the LearnWorlds platform infrastructure, including cookies necessary for Real Academy functionality. These may include:

Essential cookies necessary for the Site to function, including authentication and session management.

Analytics cookies that help us understand how visitors interact with the Site.

Functional cookies that enable enhanced features and personalization.

The Site displays a cookie consent tool provided through the LearnWorlds platform. You can manage your cookie preferences through the cookie banner displayed on the Site or by adjusting your browser settings.

6. Disclosure of Information

In addition to the disclosures described in our Main Privacy Policy, personal information collected through the Site is shared with LearnWorlds for the purpose of operating the Site and delivering course content. LearnWorlds’ privacy policy describes how it handles information in connection with its platform services.

7. Data Retention

Information collected through the Site is retained in accordance with the retention practices described in our Main Privacy Policy. Learning activity and course completion records may be retained for as long as your account remains active or as necessary to maintain records of your educational achievements. LearnWorlds may retain certain data in connection with providing hosting and platform services for the Site.

8. Your Privacy Rights

Your privacy rights with respect to information collected through the Site are the same as those described in the Main Privacy Policy. To exercise your rights, please contact us using the information provided below or follow the instructions in the Main Privacy Policy.

9. Contact Information

If you have questions about this Supplemental Privacy Notice or our privacy practices on the Site, please contact us at:

Email: privacy@therealbrokerage.com

Telephone: (305) 306-9553 (United States) or (604) 200-7046 (Canada)

Company

Legal

Social Media

Company

Legal

Social Media

Registration Link: