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Course Overview
This session will provide real estate professionals with a deep dive into paid marketing strategies, focusing on platforms like Facebook Ads and Google Paid Search. With many agents seeking clarity on the effectiveness of these tools, we’ll explore their relevance in today's market and how they can be leveraged for lead generation and business growth.
Who Should Attend?
This session is designed as an educational experience, equipping attendees with the knowledge they need to make informed decisions—whether they manage their own campaigns or work with external partners.
Key Takeaways
Understanding Paid Marketing in Real Estate
Differences between Facebook Ads and Google Paid Search
When and how to use each platform effectively
Navigating Conversations with Vendors
Key terminology and concepts to know
The right questions to ask when evaluating paid marketing options
Practical Strategies for Agents
Actionable insights for those running their own campaigns
Best practices for optimizing ad spend and targeting the right audience
Who Should Attend?
Real estate agents looking to enhance their marketing efforts
Teams and brokerages evaluating paid advertising strategies
Professionals who want to communicate more effectively with marketing vendors
This session is designed as an educational experience, equipping attendees with the knowledge they need to make informed decisions—whether they manage their own campaigns or work with external partners.
Class Resources
Course Features
Join Upcoming Live Session
Meet The Instructor
Jason Thompson
Jason Thompson is a Paid Media expert with over 8 years of experience running ad campaigns on Google, Meta, Bing, and LinkedIn. He has been a leader of Curaytor’s paid marketing services team since 2021.
Prior to joining the team, he managed budgets ranging from $1k to over $1m per month, across various B2B and B2C industries including retail, fashion, software, television entertainment, and more.
Prior to joining the team, he managed budgets ranging from $1k to over $1m per month, across various B2B and B2C industries including retail, fashion, software, television entertainment, and more.
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