What's in it For Me?
Negotiation is critical to real estate success—and mastering it can transform your business. In this class, you'll learn the fundamentals of negotiation, the role of leverage, and key techniques like mirroring, contrasting, and ego management. We'll cover how to recognize and respond to different negotiation styles, build trust quickly, and navigate even the toughest conversations. Walk away with proven strategies to gain a competitive edge and play the long game in every deal. Join us and sharpen one of the most powerful skills in real estate.
Connect with Your Instructor
Randy Plaice
Randy Plaice leads Randy Plaice & Associates with a client-first philosophy built on service, care, and communication. From the first conversation to long after closing, Randy and his handpicked team of top real estate professionals are committed to delivering an exceptional experience. They understand that every client and every transaction is unique, keeping open communication at the core to ensure visions stay aligned. With a focus on professionalism, skill, and trust, Randy has built a reputation for making clients' dreams a reality.


Real Academy is dedicated to agents helping agents succeed. We actively share our real-world knowledge and collaborate on a variety of topics to assist you in starting, building, growing, or scaling a successful real estate business.
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