Lesson series

YouTube Lead Generation

Real agent Malcolm Lawson has gained over 21,000 subscribers to his real estate YouTube channel with more than 1.8 million views, and he will discuss how to set up your channel, define your target audience, and communicate your value proposition, plus Malcolm will share ideas for content that you can use to deliver what your market wants so you will rank in searches, build a local audience, and generate business.
Topics Covered
  • Why YouTube?
  • Target audience
  • What do they want?
  • Value proposition
  • Getting videos to rank
  • Click-through rates & thumbnails
  • Keeping them watching
  • Calls To Action

 Online Marketing

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Course features
  • Instructor: Malcolm Lawson
  • Video time: 1 hours
Level:  Experienced Agent,  Top Producer
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Course materials
Meet the instructor

Malcolm Lawson

Malcolm Lawson is an 11-year Air Force Veteran and is now the proud Team Leader of The Living In Maryland Team with Real Broker.

With assignments working at the White House and for the NSA in northern Japan, Malcolm brings his years of military experience to the table when representing his clients in the Maryland real estate market.

Malcolm is also a real estate investor and manages his own rental property. He has earned an Associates Degree in Real Estate Studies from American Military University and completed the Maryland Home Inspection Course and national exam in an attempt to further his education of the Real Estate Industry.

Malcolm also specializes in social media and video marketing and has generated millions of organic views on his videos. His real estate YouTube channel has over 25,000 subscribers. 

Because of his military experience, he specializes in aiding service members who are PCS’ing to the various military assignments in Maryland.
Patrick Jones - Course author

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