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Niche Marketing

Luxury Listings Playbook

Hosted by: Michael Hershenberg

Course Length: 30 Minutes


Niche Marketing

Luxury Listings Playbook

Hosted by: Michael Hershenberg

Course Length: 30 Minutes

What's in it For Me?

This masterclass is designed for agents looking to break into or elevate their presence in the luxury real estate market. Covering nine in-depth modules, you’ll gain key insights into what sets luxury listings apart and how to deliver exceptional service to high-end buyers and sellers. From advanced geo farming and luxury-specific buyer presentations to winning high-caliber listings and creating a standout brand, the course offers actionable strategies used by top producers. Whether you’re just getting started or looking to sharpen your edge, this course will equip you with the mindset and tools needed to succeed in luxury real estate.

Video 1 - 3:20 minutes
Mastering CRM: Navigating Client Connections with Precision
Experience Michael Hershenberg’s Luxury Real Estate Masterclass to see how elite agents leverage optimized CRMs and 38–46 intentional touchpoints to turn high-net-worth relationships into multi-million-dollar deals. Walk away with the proven scripts, targeted campaigns, and scalable systems that have driven $500K-plus commissions for one of North Texas’s top luxury teams.
Video 2 - 2:14 minutes
Strategic Geo-Targeting: Zeroing in on Your Ideal Audience
Michael Hershenberg shows you how strategic geo-farming keeps your brand in front of affluent prospects—CPAs, attorneys, and young professionals in $1M–$5M neighborhoods—through luxury print, sponsored Google search, geo-targeted social ads, and memorable branded gifts. Master this multi-channel approach to be seen, remembered, and trusted exactly when high-net-worth clients are ready to act.
Video 3 - 2:03 minutes
Introduction to Video Mailers: Elevate Canceled and Expired Listings Reach
Michael Hershenberg unveils a bold outreach tactic: sleek, Amazon-style video brochures loaded with testimonials that revive canceled, expired, and luxury listings. Master this high-impact mailer strategy—complete with precise messaging and scripts—to position yourself as the go-to authority in the luxury market.
Video 4 - 2:53 minutes
Full Court Listing Press: Fine Tuning your Winning Play
Michael Hershenberg reveals how to walk into any luxury listing appointment with authority—backed by airtight pricing data, strategic buffers, and standout marketing tools like custom video leather binders, property-preview scripts, and digital renderings. Master staging, scent, lighting, and storytelling to transform problem properties into polished showpieces and turn prospects into lifelong clients.
Video 5 - 3:10 minutes
Elevating your Listing Presence: White Glove Service Wins Relationships Every Time
Michael Hershenberg shows you how to win over sellers who’ve had lackluster agent experiences by arriving with confidence, a data-driven pricing strategy, and elevated marketing tools like leather-bound video brochures and custom property previews. Master visual storytelling—from digital renderings and staging to flawless in-person presentation—to turn hesitant prospects into loyal, lifelong clients.
Video 6 - 2:00 minutes
Competitive Edge: Know your Competition and Exploit their Weaknesses
Michael Hershenberg reveals how a daily MLS deep dive—powered by smart alerts—uncovers weaknesses in expired, canceled, and underperforming listings. Analyze competitors’ photos, marketing gaps, and trends, then apply sharp tweaks to transform their missed opportunities into standout listings that set you apart in the luxury market.
Video 7 - 3:27 minutes
Disrupt in Style: Outshine. Outshoot. Outlist.
Michael Hershenberg teaches you to disrupt the luxury market by pinpointing competitors’ missteps—bad exposures, cluttered rooms, and security risks—through daily MLS scans and savvy digital staging. Apply photo enhancements and privacy-minded edits to deliver magazine-quality listings that give luxury clients the polished experience they expect.
Video 8 - 3:07 minutes
Master the Market: Rise Above the Routine
Michael Hershenberg shows you how true market disruptors elevate overlooked details—fixing poor photos, weak descriptions, missed features, and sloppy presentation—to outshine even decades-long veterans in luxury real estate. Adopt his daily habit of auditing listings for gaps, then apply magazine-quality edits and feature-rich write-ups to bring properties to life and win sellers with confidence.
Video 9 - 3:49 minutes
Make a Statement: Outdo the Last Agent with Standout Marketing
Michael Hershenberg reveals how bold, personalized outreach—luxury magazine ads, custom-packaged wine campaigns, and other high-impact touches—wins over hard-to-reach sellers by adding real value before the first conversation. Discover the playbook that turned one such campaign into a coveted lakefront listing and multiple multi-million-dollar deals, showing you how to step out of your comfort zone and dominate the luxury market.
Connect with Your Instructor
Michael Hershenberg
Michael Hershenberg is the founder of one of the top luxury real estate teams in North Texas and El Paso. With over 11 years of experience and a team of 30+ agents, he’s built a reputation for results-driven leadership and expertise in the high-end market. Michael is passionate about helping agents scale their business and break into luxury with confidence. Outside of real estate, he’s a proud girl dad to four daughters (plus two girl dogs—he’s officially outnumbered) and enjoys snowboarding, mountain biking, and just about anything that gets him outdoors.
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