
Video 1 - 11:06 minutes
Why SOPs Matter: Laying the Foundation
This module breaks down what Standard Operating Procedures (SOPs) really are and why they’re critical to running a scalable, efficient real estate team. You’ll learn how SOPs reduce chaos, improve delegation, and build consistency across every part of your business.
Connect with Your Instructor
Chris Berisford
With over a decade of real estate leadership experience, including owning a brokerage and leading a top-performing team, I bring a deep understanding of operational excellence. I lean into my experience as a former military officer and apply proven leadership principles to streamline business systems.
Most recently, I led my team through a full SOP implementation, resulting in major gains in efficiency and a significant reduction in day-to-day involvement. My mission is to help other agents build scalable teams that run without constant oversight.
Most recently, I led my team through a full SOP implementation, resulting in major gains in efficiency and a significant reduction in day-to-day involvement. My mission is to help other agents build scalable teams that run without constant oversight.

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