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Skill Building

Conversations that Convert 

Hosted by: Rob Edwardsen

Course Duration: 35 Minutes


Skill Building

Conversations that Convert 

Hosted by: Rob Edwardsen

Course Length: 35 Minutes

What's in it For Me?

Turn gut-wrenching door knocks and awkward cold calls into confident conversations that win clients. In this masterclass, you’ll breeze through bite-sized videos that teach you a 10-second self-pitch, natural door-knocking openers, and graceful comebacks to “Not interested.” You’ll discover follow-up tactics that keep you top of mind, learn to show up like a polished brand on any doorstep, and even leverage AI to supercharge open houses and spontaneous chats. By the end, you’ll replace hesitation with real-world skills, deliver instant value, and spot your next client just a few doors down—ready to say “yes.”

Video 1 - 3:12 minutes
Introduction 
Video 2 - 3:16 minutes
10 Second Self Pitch
How to spark up a conversation and bring up what you do and how you do it within the first ten seconds. 
Video 3 - 3:24 minutes
Ditch the Script
How to use conversation frameworks that can catch people attention and have them intrigued from the first few minutes. 
Video 4 - 3:58 minutes
Intros That Open Doors
How to introduce yourself on a cold call or on a door knock that makes people want to listen, and how to lead with value. 
Video 5 - 3:05 minutes
What to Say if They Say Not Interested
How to walk away from a call or door knock and still be remembered as someone they might call in the future!
Video 6 - 2:55 minutes
Turning a Knock or Cold Call into a Relationship
How to nurture and build friendships that overtime will lead to more clients. 
Video 7 - 4:15 minutes
Branding at the Door
Even when someone doesn’t answer the door you can still be top of mind if you leave the right message behind. 
Video 8 - 3:53 minutes
Follow up Formula
How to follow up in a way that will leave you top of mind when the time is right.
Video 9 - 2:34 minutes
You are Your Brand
How to leave a lasting impression and lead with true value and show up with confidence.
Video 10 - 3:11 minutes
AI
If you aren't leveraging AI in your open houses, cold calling and door knocking you are missing the boat! Here are some quick and fast ways to add value to clients using some simple high level AI strategies.
Video 11 - 3:13 minutes
Course Wrap-Up
Connect with Your Instructor
Rob Edwardsen
With over 12 years of door-to-door sales experience and 17 years in sales leadership, I’ve built my career on persistence, people skills, and performance. I started on the pavement—literally—knocking thousands of doors, mastering the art of connection, and learning firsthand what it takes to turn a stranger into a client. That foundation of hustle and resilience shaped my leadership philosophy: lead by example, train with intention, and always keep your team focused on results.

Over the years, I’ve scaled sales teams, mentored top producers, and driven millions in revenue across competitive markets. I believe the best salespeople are forged in the field, and the best leaders never forget what it feels like to start from scratch. My career has been defined by a relentless work ethic, a deep commitment to developing others, and a belief that every “no” is just one step closer to the next “yes.”
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