This two-part Facebook Ads series is designed to help agents build a strong foundation and advance their skills with real estate advertising on Facebook and Instagram. We’ll start with the basics — how to set up ads, choose the right audience, market listings, and use Ads Manager effectively. Then, we’ll dive into more advanced strategies like retargeting, building custom audiences, and tracking performance to maximize results. You’ll also learn how to install a pixel, budget for ongoing campaigns, and avoid common mistakes.