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Online Marketing

Turn Cold Audiences into Appointments with Facebook Ad Funnels

Hosted by: Ben Larson

Course Duration: 1 Hour


Online Marketing

Turn Cold Audiences into Appointments with Facebook Ad Funnels

Hosted by: Ben Larson

Course Length: 36 Minutes

What's in it For Me?

Learn how to create a powerful, lead-generating Facebook ads funnel specifically tailored for real estate agents. In this step-by-step masterclass, you’ll discover how to attract the right audience, build trust through strategic content, capture high-quality leads, and convert them into appointments. Whether you're just getting started or want to improve your current ad strategy, this masterclass gives you real-world tactics that are working today. Perfect for solo agents, teams, and marketers in real estate.

Video 1 - 4:24 minutes
Casting a Wide Net – Reaching the Right People
Learn how to define your ideal client and target them using geography, interests, or contact lists. Start with broad, scroll-stopping video ads that pull potential clients into your funnel.
Video 2 - 6:11 minutes
Building Familiarity & Trust – Retargeting That Resonates
Master the art of retargeting by delivering value-based ads that build trust without asking for anything. Showcase testimonials and expert content to establish credibility with your audience.
Video 3 - 11:21 minutes
Capturing Leads – Turning Interest into Contact Info
Now it’s time to ask for contact info using compelling lead magnets. You’ll learn how to structure your audience targeting and deliver the right offer to the right people.
Video 4 - 10:09 minutes
Converting Leads into Appointments – From Funnel to Follow-up
Turn leads into appointments with a multi-channel follow-up strategy. Discover high-converting methods like email sequences, texts, and Calendly links, and learn how to stay top-of-mind.
Video 4 - 4:15 minutes
Recap & Next Steps – Put It All into Action
Review the full funnel strategy, get clear next steps, and find out how to keep learning. Connect via social media and stay tuned for future masterclasses to sharpen your edge.
Connect with Your Instructor
Ben Larson
Ben Larson is a real estate coach, team leader, and digital marketing specialist with over a decade of hands-on experience using Facebook, Instagram, and Google Ads to grow his real estate business. As an active agent and team leader, Ben doesn’t just teach theory—he uses the same systems in his own business to attract buyers, sellers, and investors every day. He’s trained hundreds of agents through high-impact webinars, live seminars, and 1-on-1 coaching. Known for breaking down complex strategies into clear, actionable steps, Ben helps agents go from scattered marketing to clear, consistent strategies that grow their brand and business.
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