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Online Marketing

YouTube to Closings: How to Get Leads

Hosted by: Geno D'Angelo

Course Duration: 43 Minutes


Online Marketing

YouTube to Closings: How to Get Leads

Hosted by: Geno D'Angelo

Course Length: 43 Minutes

What's in it For Me?

Forget crossing your fingers that the next Zillow lead will call you back—start answering the phone to clients who already know you, like you, and want to work with you. That’s the power of YouTube for real estate." I’m Geno D’Angelo, and I took my Northern Michigan real estate channel from zero to a steady stream of ready-to-act clients—people who already trust me because they’ve spent months watching my videos before they ever pick up the phone.

Video 1 - 1:35 minutes
Defining Your Niche
You'll learn how to stop blending in with generic agents and position yourself as the go-to expert in your market. We’ll break down how to identify your niche, dial in your audience, and create content that attracts the exact clients you want to work with.
Video 2 - 7:59 minutes
Content Planning
I'll show you how to create a strategic content calendar that mixes evergreen topics, trending videos, and binge-worthy series. You’ll walk away with a repeatable system to keep your channel consistent and your audience coming back.
Video 3 - 6:30 minutes
Hooks and Storytelling
You’ll learn how to grab attention in the first 10 seconds and keep viewers watching with mini stories that feel relatable. Mastering hooks and storytelling will boost your retention, build trust, and make your videos unforgettable.
Video 4 - 5:44 minutes
Optimize for Search and Discovery
You'll learn how to make YouTube work for you by optimizing titles, thumbnails, and descriptions for maximum visibility. You’ll learn the exact strategies to get discovered in search, land in suggested videos, and keep attracting the right audience.
Video 5 - 5:50 minutes
Film with Quality and Personality
This module covers the simple tools and setups that make your videos look and sound professional—without Hollywood gear. More importantly, you’ll learn how to bring your personality on camera so viewers connect with the real you.
Video 6 - 6:15 minutes
Engage and Build Community
This module shows you how to turn viewers into a loyal community by scripting calls-to-action, responding to comments, and showing up consistently. You’ll learn how to build real relationships that keep people watching—and lead to real clients.
Video 7 - 9:11 minutes
Analyze, Adjust, and Repeat
You’ll learn how to read your YouTube analytics without getting overwhelmed, spot what’s working, and fix what’s not. By doubling down on winners and tweaking underperformers, you’ll create a channel that grows smarter every time you hit upload.
Connect with Your Instructor
Geno D'Angelo
I’m Geno D’Angelo, a real estate broker here in Northern Michigan. For over 20 years, I’ve been helping people buy and sell everything from waterfront homes to in-town cottages, and I’ve built my business around one simple idea: real estate is about relationships first.

A few years ago, I launched my YouTube channel to share what it’s really like to live in Northern Michigan. What started as an experiment quickly turned into one of the best ways I connect with clients—many of them tell me they feel like they already know me from my videos before we ever meet in person.

When I’m not working with clients or filming content, you’ll usually find me spending time with my family, out on the lakes, or enjoying the trails that make this place so special.
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